Inside the Nudge Unit

How Small Changes Can Make a Big Difference – David Halpern


David Halpern is the Chief Executive of the Behavioural Insights Team (or Nudge Unit) for the British government and he shows us how this unconventional initiative has saved millions for the British taxpayer by influencing small, simple changes in behaviour.


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Dr David Halpern, behavioural scientist and head of the government's Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.





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