Purple Cow

Updated: Oct 29, 2020

Purple Cow: Transform Your Business by Being Remarkable – Seth Godin


You are either a Purple Cow or you are not. You are either remarkable or invisible. Another great book from Seth Godin on how to make your business remarkable.


You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.



Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.







Be the first to know...

Join our mailing list and we'll keep you up to date with all the latest news and information from the RedAgile and the Global Scrum community.

  • White LinkedIn Icon
  • White Facebook Icon
  • White Twitter Icon

© 2020 All rights reserved, Redagile Ltd