Net Promoter Score (NPS) - Why does matter?

Updated: Jul 9



Measuring Value is hugely important yet is a famously difficult thing to do. Value is subjective and means different things to different people.


Net Promoter Score (NPS) is the world’s leading metric for measuring customer satisfaction and loyalty. It goes beyond measuring how satisfied a customer is with a company. The NPS system is designed to gauge the customer’s willingness to recommend your brand to others.